{"id":3191,"date":"2018-12-13T15:29:02","date_gmt":"2018-12-13T15:29:02","guid":{"rendered":"https:\/\/200posto.ni-na.hr\/?page_id=3191"},"modified":"2019-02-04T09:50:05","modified_gmt":"2019-02-04T09:50:05","slug":"evaluacija-marketinskih-kampanja","status":"publish","type":"page","link":"https:\/\/200posto.hr\/en\/evaluacija-marketinskih-kampanja\/","title":{"rendered":"Evaluation of marketing campaigns"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_single_image image=&#8221;3374&#8243; img_size=&#8221;full&#8221;][vc_empty_space][vc_column_text]At the end of a particular campaign, it is important to evaluate them in terms of their impact on sales, sales by defined unit and profitability. It is important to take into account the time periods, together with possible limitations on each strategy, depending on the company&#8217;s capabilities and resources as well as market conditions and competitive forces.<\/p>\n<p>&nbsp;<\/p>\n<p>Strategies can also be estimated according to their risk level \u2013 the order of risk (weighted factors):<\/p>\n<p>\u2022 Entering the market<br \/>\n\u2022 Market Development<br \/>\n\u2022 Development of a new product<br \/>\n\u2022 Diversification<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>Izvor: Oxford college of marketing<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;3374&#8243; img_size=&#8221;full&#8221;][vc_empty_space][vc_column_text]At the end of a particular campaign, it is important to evaluate them in terms of their impact on sales, sales by defined unit and profitability. It is important to take into account the time periods, together with possible limitations on each strategy,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3191","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/200posto.hr\/en\/wp-json\/wp\/v2\/pages\/3191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/200posto.hr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/200posto.hr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/200posto.hr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/200posto.hr\/en\/wp-json\/wp\/v2\/comments?post=3191"}],"version-history":[{"count":7,"href":"https:\/\/200posto.hr\/en\/wp-json\/wp\/v2\/pages\/3191\/revisions"}],"predecessor-version":[{"id":3603,"href":"https:\/\/200posto.hr\/en\/wp-json\/wp\/v2\/pages\/3191\/revisions\/3603"}],"wp:attachment":[{"href":"https:\/\/200posto.hr\/en\/wp-json\/wp\/v2\/media?parent=3191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}