{"id":3189,"date":"2018-12-13T15:28:03","date_gmt":"2018-12-13T15:28:03","guid":{"rendered":"https:\/\/200posto.ni-na.hr\/?page_id=3189"},"modified":"2019-01-24T15:49:54","modified_gmt":"2019-01-24T15:49:54","slug":"marketing-strategija","status":"publish","type":"page","link":"https:\/\/200posto.hr\/en\/marketing-strategija\/","title":{"rendered":"Marketing strategy"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”3381″ img_size=”full”][vc_empty_space][vc_column_text]Marketing strategy is a combination of products, pricing, distribution and promotion that best suits a particular group or individual visitor.<\/p>\n

Marketing strategy is closely related to consumer behaviour (a discipline that studies what and why buyers buy).<\/p>\n

 <\/p>\n

Strategic implications<\/strong>
\n\u2022 Development of the situational influence matrix (see table below)
\n\u2022 Positioning products depending on the product\/service
\n\u2022 Segmenting the market depending on the service<\/p>\n

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STRATEGIES WHEN THE BRAND IS IN DESIRED STATE<\/p>\n

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Maintenance strategy<\/strong><\/p>\n

A strategy to maintain the goal of keeping current consumer habits in a situation where the brand is often bought by the consumer considering market specificity.<\/p>\n

 <\/p>\n

Hunting strategy<\/strong><\/p>\n

The hunting strategy aims for customers aquainted only with partial product information (for example, they are aquainted with the price or availability). As a result, a greater amount of product or service information must be provided to the consumer.<\/p>\n

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Advantage strategy<\/strong><\/p>\n

This strategy targets consumers to choose a brand that is already in their desired state (brands such as LG, Apple, IBM,…).<\/p>\n

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(Your) strategy depending on your market position<\/p>\n

[table id=3 \/]<\/p>\n

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STRATEGIES WHEN THE BRAND IS IN UNDESIRED STATE<\/p>\n

 <\/p>\n

Disruptive strategy<\/strong><\/p>\n

We use this strategy when brand is not in a desired consumer state. The goal is to completely reverse the existing patterns to achieve better results.<\/p>\n

 <\/p>\n

Interception strategy<\/strong>
\nWe use this strategy only in cases where the consumer is not familiar with all the benefits of a product or service. The goal is to reach and intercept the consumer while thinking about the brand that is already in their desired state.<\/p>\n

 <\/p>\n

Acceptance strategy<\/strong><\/p>\n

Acceptance strategy is used when its own brand is a part of desired consumer state, when brand implies that it will become the preferred brand of the desired target by using its competitive advantages.<\/p>\n

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Izvor: Consumer behaviour and marketing strategy, JP Peter, JC Olson, KG Grunert \u2013 1999<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”64px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_single_image image=”3381″ img_size=”full”][vc_empty_space][vc_column_text]Marketing strategy is a combination of products, pricing, distribution and promotion that best suits a particular group or individual visitor. Marketing strategy is closely related to consumer behaviour (a discipline that studies what and why buyers buy).   Strategic implications \u2022 Development of…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3189","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/200posto.hr\/en\/wp-json\/wp\/v2\/pages\/3189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/200posto.hr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/200posto.hr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/200posto.hr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/200posto.hr\/en\/wp-json\/wp\/v2\/comments?post=3189"}],"version-history":[{"count":11,"href":"https:\/\/200posto.hr\/en\/wp-json\/wp\/v2\/pages\/3189\/revisions"}],"predecessor-version":[{"id":3572,"href":"https:\/\/200posto.hr\/en\/wp-json\/wp\/v2\/pages\/3189\/revisions\/3572"}],"wp:attachment":[{"href":"https:\/\/200posto.hr\/en\/wp-json\/wp\/v2\/media?parent=3189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}