At the end of a particular campaign, it is important to evaluate them in terms of their impact on sales, sales by defined unit and profitability. It is important to take into account the time periods, together with possible limitations on each strategy, depending on the company’s capabilities and resources as well as market conditions and competitive forces.
Strategies can also be estimated according to their risk level – the order of risk (weighted factors):
• Entering the market
• Market Development
• Development of a new product
• Diversification
Izvor: Oxford college of marketing